John Slimak
I build useful companies and software for overlooked operational problems.
From distributor depletion data for spirits producers to cask investment tracking, pool-quoting software, and AI-native data apps, I turn complicated work into clearer decisions for the people running the business.
Each company started with a problem nobody had built a good tool for.
Different industries, one pattern: fragmented data, manual workflows, and operators who need answers rather than another dashboard.
DepletionIQ
Depletion intelligence for spirits producers. DepletionIQ takes the distributor reports most brands never fully use and turns them into one clear view of where product is actually selling. Finally, you can see your own sales.
CaskEquity
Every barrel, every record, one place. Fill dates, mash bills, entry proof, warehouse and rick position, regauge history, and estimated market value rolled into a single portfolio dashboard.
WP Pool Builder
A WordPress plugin that lets homeowners design and price their own pool: choose a model, add features, see real-time totals and payment estimates, and submit a qualified lead. Complicated quoting becomes a better buying experience.
Impression Insights
An AI-native data studio and the home for my product work. We take messy operational data, including inventory, sales, sensors, and spreadsheets, and turn it into dashboards, alerts, forecasts, and decisions.
SteerPoint
The company I founded with my wife, Kim. Websites, pricing tools, CRM integration, analytics, and go-to-market systems. Two decades of learning how businesses actually win customers, and the foundation for everything else here.
The work usually starts with a messy system.
- I find a place where the spreadsheet, the inbox, the distributor report, and the sales process do not quite connect.
- I spend time with the people who live in that mess until I understand the real commercial and operational context.
- I build the product, platform, or reporting tool that fits the problem and get it live for customers.
- I stay close to the customer so the tool keeps giving them a clearer view and a better way to act.
Four disciplines, one goal: make operations easier to see, run, and grow.
Product strategy
Finding the narrow, valuable problem worth solving, and saying no to the rest.
Data & reporting
Making fragmented operational data useful, trustworthy, and understandable.
Software & platforms
Building focused SaaS products, WordPress tools, and AI-native applications.
Go-to-market systems
Turning a good product into something customers can understand, adopt, and buy.
Twenty years of practical building.
I have built and operated websites, e-commerce systems, reporting applications, analytics integrations, customer dashboards, and product platforms, with a deep focus on the craft beverage world. The work combines product judgment, hands-on technical implementation, business development, and the patience to make systems work in the real world.
- Founded SteerPoint more than twenty years ago and grew it into a full-service agency serving clients from Alaska to Maine.
- Built digital, e-commerce, and reporting systems for distilleries, wineries, and beverage brands.
- Created CaskEquity to bring portfolio-grade tracking to bourbon barrel ownership.
- Launched WP Pool Builder, taking specialized quoting software beyond the beverage category.
- Launched DepletionIQ in 2026 to give producers transparency into their own distributor data.
- Expanded into AI-native applications through Impression Insights.
What brings you here?
I am selective about where I spend my time, so it helps to know what you are looking for.