6 Tips on Creating Digital Marketing Campaigns for Small Businesses
Here’s an interesting statistic. The most successful companies online spend significantly more on marketing and advertising then the average company. 21% more, to be exact.
That number reveals the secret to online success. You must invest generously in digital marketing if you want your small business to thrive.
Of course, that’s only the starting point because digital marketing is a vast and fast-changing topic. So we’ve assembled our top six tips to help you cut through the noise when creating digital marketing campaigns.
1. Try Guest Posts
There are millions of small websites out there for you to discover. And many of them are run by business owners who don’t have the time to update them with fresh, exciting content.
That’s where you come in! By pitching exciting and relevant posts to these blog owners, you can become an authority in your niche and create valuable backlinks to your website.
That tactic can help you generate customer referrals and boost your SEO and digital marketing.
2. Master Your Website Content
Don’t mimic the content your competitors have; do it better! That’s the secret to an effective content strategy when marketing businesses online.
It will make your website the go-to destination for your niche. It will give your target audience relevant, valuable content for marketing that will get high levels of engagement and plenty of shares on social media.
3. Test Your Audience Using Ads
The best way to get to know your audience is to get some data on what they love. You need to know what headlines appeal to them, what campaign offers work well, and what content they like to read.
That takes time, but ads are a way to speed up this learning.
You can shortcut your digital marketing strategy by running a small, paid campaign. That will help fine-tune your promotional campaigns to ones that your target audience most wants to see.
4. Experiment With Influencer Marketing
Every niche has influencers who have a large and loyal social media following. You can easily tap into this audience by connecting directly with the influencer and asking to partner up with them on a sponsored campaign.
A sponsored campaign is where you’ll pay the influencer in return for them promoting your product or service to their audience. It’s a great way to get sales when you are new and don’t yet have a large social media following.
5. Have a Clear Conversion Strategy
Even the most exciting and original digital marketing campaigns can fall flat if you haven’t successfully figured out how to convert your audience into paying customers.
In other words, you need to have a clear sales funnel that takes each new website visitor and moves them through your funnel towards that all-important sale.
That will require plenty of data along the way, so you know what conversion rate you are getting at each point in the funnel. You’ll need professional digital marketing tools to focus on optimizing each conversion point.
6. Embrace Social Media
Customers will expect to see your profile on social media, so you need to focus on two things.
First, for effective social media marketing, make sure you have a well-branded profile that shares who you are and why customers want to know more about you.
Secondly, you need to share high-quality content consistently. Post at least once a day. It will help you build a following and look professional when potential customers look you up on social media platforms.
Creating Digital Marketing Campaigns That Work
You’ll need to stay on top of trends when creating digital marketing campaigns that work in 2022. But these six tips will help you turn your attention to the strategies that work the best.
Would you like a speedy route to digital marketing success? Connect with us here at John Slimak today for a no-obligation chat about how we can help your business thrive.