How To Use a Website Redesign RFP for an Effective New Site

You have determined that your website needs a redesign to improve its UI/UX, enhance its performance or add new features. The next step is to find the best design agency to help you transform your website. This can be a daunting task, but we’re here to help. In this article, I discuss the goals of a website redesign RFP and the details it should include for effective web development.

Why Do You Need To Create a Website Redesign Request for Proposal (RFP)?

The best website redesign RFPs achieve three main things:

  • They set clear goals for the design of the new site.
  • They define the criteria for a successful website redesign.
  • They outline critical details of the website redesign.

When writing a website design RFP, you need to consider several things, such as the format, details to include and your needs. You must send your RFP only to agencies qualified to handle your web development project. Keep in mind that your RFP also provides the prospective agencies with information about you to help them determine whether they want to work with you.

What Should You Include in Your Website Redesign RFP?

Your RFP can be small (2-3 pages), medium (10-12 pages) or large (20+ pages), and it should include the following details.

  1. Overview & Company Background. Provide basic information about your company and briefly summarize your reasons for requesting a redesign and goals for the new site.
  2. Budget Range. This ensures that you receive recommended solutions that fit your budget. It also streamlines your evaluation and selection process and gives your RFP credibility.
  3. Timeline & Important Deadlines. Provide a reasonable timeline that enables the agency and your internal to work together effectively and produce the best results.
  4. Challenges/Reasons for Redesign. Outline your pain points, covering essential areas such as content, SEO, page performance and customer journey.
  5. Project Goals. Clearly define your primary web redesign goals, such as improving the UI/UX, adding new features, or enhancing the site’s visibility.
  6. Audience. Provide a detailed description of your target audience, including the demographic data, customer personas and pain points of your primary and secondary audiences.
  7. Desired Website & Requirements. Clearly describe how your ideal website looks and works, listing all your desired website features and functionalities.

Note that there’s a difference between website functionalities and website features. Functionality refers to something your website does or how it works. Common examples include a photo/video library, forms, a social sharing tool, and in-site search. Other web development details to include in the functionalities section of the RFP are your current web hosting service and preferred third-party integrations.

Finally, I recommend concluding your RFP by outlining your evaluation and selection process for proposal responses from prospective agencies. Let them know what you would like them to include in their proposal responses. Remember the address for receiving proposal responses and a contact person to answer any prospective agencies’ questions

Hire the Right Agency for Your Website Redesign

Preparing an RFD might sound daunting and overwhelming. However, this guide can make writing an effective website redesign RFP easier. Nonetheless, you need to invest substantial time and effort into the process.

So, it helps to have reliable and experienced web design and development professionals to guide your team prepare the perfect website redesign RFP. My team of designers and developers at happy to help you throughout the process. Contact John Slimak today, and let’s get your project started.